About 24-7 Intouch
24-7 Intouch is a global customer care and technology company that provides value-driven, future-forward solutions. For over 20 years, we have been the people and technology behind the world’s biggest brands, empowering human potential through our artificial intelligence division, Laivly, and driving change for our client partners through actionable insights and analytics.
For more on our culture, follow the link to Our Story - https://youtu.be/a6CvsUKYN8g
About the Job
We’re seeking a strategic marketer and leader to join our Demand Generation Team as the Director of Demand Generation. The successful candidate will lead our demand generation strategy in key ecosystems to develop a sustainable pipeline of high potential prospects. This is a highly visible and critical role within our organization and will have a direct impact on the growth of 24-7 Intouch.
As Director, Demand Generation, You Will
- Lead the demand generation pipeline by targeting high growth companies through awareness to consideration campaigns in various channels (i.e. digital advertising, email, event, conferences etc)
- Develop and manage yearly and ongoing demand generation strategies, targeting specific industries and prospects, through content strategies and acquisition channels (i.e. types and platforms such as Linkedin, Google, Adroll and Demand base)
- Develop campaign strategies from concept (list targets, behavioral targets) to execution, optimization (i.e AB testing) and performance management (ROI, cost per acquisition, MQL counts)
- Leverage data from multiple sources (i.e. Marketing tools: Salesforce and Hubspot platforms, Operational performance, etc) to uncover insights, inform new strategies, optimize campaign performance and recommend new channels and new technologies as required
- Manage and distribute the demand generation performance dashboard highlighting status, next steps and future outlook and optimizations
- Create and monitor project timelines, people, and quality; to meet and exceed deadlines and deliverables of multiple projects simultaneously
- Work collaboratively with cross-functional teams to drive success
- Work closely with Branding amp; Communications to develop content, asset creation and website optimization.
- Assist the Product and Brand team in developing new products, services and solutions
- Collaborate with the Growth team to transition MQL through the balance of the pipeline
Requirements
As Director, Demand Generation, You Have
- A post-secondary diploma or degree in marketing or relevant experience
- 7+ years of experience in digital marketing, marketing automation, B2B marketing and/or account-based marketing
- Copywriting experience is considered an asset
- Proven track record of launching and optimizing targeted digital advertising campaigns
- General knowledge and understanding of BPO and/or Saas is an asset
- Experience working in Hubspot or an equivalent marketing automation platform
- Critical thinker who can manage new strategies from concept to execution to optimization and can challenge status quo
- Strong analytical skills to collect data from multiple sources, drive insights and make recommendations (i.e. on pipeline targets, content strategy, channel mix)
- Strong management skills in prioritizing key initiatives
- Collaborator and team player who can work with cross-functional and matrix environments
- Excellent written and verbal communication skills
By signing this application, the applicant consents to 24-7 Intouch collecting, using and retaining his\her personal information for purposes relating to the application process and if hired, the employment relationship.
Any and all personal information collected is held in the strictest confidence and in accordance with all applicable Privacy Laws.